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Moving from producing 25k phones to producing 700k phones is a significant increase in production capacity for any brand. Such an increase in production can be due to several factors, such as improved manufacturing processes, expanded production facilities, increased demand for the product, or a combination of these factors.

However, if the phone is not gaining acceptance in the market despite the increased production capacity, there could be several reasons for this.

One possible reason could be that the brand is not effectively marketing the phone to its target audience. Even with a high production capacity, if people are not aware of the product's features and benefits or do not perceive it as valuable, they may not be interested in purchasing it. Thus, it is essential for the brand to develop an effective marketing strategy that showcases the phone's unique selling points and highlights its value proposition to potential customers.

Another reason could be that the phone is not competitive enough in the market. With so many smartphones available in the market, the brand needs to ensure that its phone stands out and offers features and functionality that are better than or at least comparable to other phones in the same price range. If the phone does not offer anything new or innovative, customers may choose to buy a different phone instead.

Additionally, the brand needs to consider the importance of customer service and after-sales support. Customers want to know that they can rely on the brand to provide prompt and effective support if they encounter any issues with the phone. If the brand does not prioritize customer service, customers may feel less confident in purchasing the phone, even if it offers impressive features.

In summary, the reasons why a phone may not be gaining acceptance in the market despite increased production capacity could be due to ineffective marketing, lack of competitiveness, and inadequate customer service and after-sales support. The brand needs to address these issues to improve the phone's acceptance and ensure its success in the market.

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I think the reasons why one shouldn't spend that much on that device are myriad imho and I'll list a few.

1. First generation tech are usually plagued with issues and for a phone form factor that is already really complex to build I can only imagine the hiccups this version might have.

2. for a 600k+ phone, one would expect software support for at least 2-3years one area in which the brand is notoriously bad at.

3. mobile phone photography has gone beyond just cramming a high megapixel count sensor unto a phone and computational photography has really been the company's strong suite. They've always insisted on higher megapixel counts as a USP - this is a software related feature though and that can in theory be fixed (if they do decide to). the question here is why would anyone want to buy a phone that expensive with a mid image output?

In Tecno's defence though, foldable phones are still over the $1k mark so the pricing is kinda justifiable. As to if it is worth it though...

I would really want to see what their second generation foldable would look like.

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